Priceless is a font primarily based on the changes that technology has on the way that society spends money. Noticibaly, the 21st century the world around us has accelerated and revolutionised the methods that we use to pay. It has become incredibly easy to spend money with the click of a button. This has resulted in the use of cash slowly diminish and it is believed that one day in the future, cash will be completely removed from the way people give and recieve capital.