HIGH SOCIETY
This font was created based originally on the word 'Gregarious'. From that I researched Social Housing in the UK. These are spaces designed to house many people for as cheap as possible. I used compound blocks to create complex detailed flats that stack up as high as a tower block usually would.
Subtract is a minimalist typeface, reducing detail to the simplest legible form of each character, using a fluid mix of curved and linear forms for an aesthetic that is refined, uncluttered, precise and stylish.
Elegance in typeface design is usually associated with decorative, scriptive or serif fonts. Subtract takes away from the basic letterform rather than adding.
This is a cloneMalnutrition can be seen as an epidemic of the 21st century. Not only is Starvation continuing to rise in less economically developed countries; Countries who have the resources to be healthy choose a malnourished lifestyle.
It Is not uncommon to only associate malnutrition with not eating enough substantial food; however, it also extends to eating too much food. Both contribute to the crisis and this is why I wanted to incorporate both obesity and anorexia into my typography.
My typography resembles the stretching of skin as if its being pulled into a new and more desired position. This is a common emotional response to malnourishment and obsessions with weight.
As a first year graphic design student at UWE this is my first attempt at creating a typeface on Fontstruct based around the theme of ‘hope’. Looking at this theme I explored the words; dream, desires and wishing leading me to the classic phrase, ‘when you wish upon a star’ and have therefore, based my typeface on stars. Through research, I looked at the patterns and layouts of star constellations to find that they are only made up of straight lines and circles, which is why I have formed a simple lettering using only these two basic forms, incorporating the concept of star constellations.