Gloria is inspired by 1930's architecture. The theme for this idea is ‘destructive'. I looked at the exterior of buildings and the disappearance and destruction of 1930's architecture and the art deco era and style. The font is a combinination of curves and straight edges which expresses the style of architecture from that time. The detail on the letters will look better at a larger scale so it would be best for display. Anyone wanting to convey a period time or the art deco movement this is the font for you.
I created this typeface around the theme of gregarious, focusing on gregarious plants. I started with drawing the letterforms in ink using a rolled up leaf. The results were twig-like marks which reminded me of the illustrations from 'A Monster Calls' so I developed the letters thinking how they could work alongside this or another story. The name 'This Wild Earth' is taken from the book and I think reflects the scratchy and bold feel of the typeface.