I produced this typeface as a part of a UWE project. I started by exporing the word dangerous, where I moved onto the topic of fear. This lead me to a fear of heights and ultimately glass and the way it smashes. This broken glass typeface is shattered as if hit directly and smashed into shape. I wanted it to look more unorganised so the smash seemed more natural. I didn't want the pieces to fit the shape of the letter form but I also didn't want you to be unable to read the letter so I felt like this was a good middle ground between the two. This typeface is to be used as a title font rather than text font.
'Nailed It' is a unique and exclusive display typeface primarily designed to portray a message of something to be wary of and to represent the dangerous. The font is physically made of various size nails and splints of timber, positioned to replicate an original font based loosley on a brush script typeface in capitals. Uses for the font could range from circus signs to hardware shops (the most common, obviously).