RIBCAGE.

This typeface has been made from the starting theme of 'Malnourished', from this I started to look intowhat it truley means to be malnourished and the people and places that are affected by this around the world. Through my research I looked at how the body is affected by malnutrition and being malnourished and saw when looking at images that it has a effect on the ribcage that is raher significant. From here I looked at the ribcage and how the bones fir together taking a few striking bones and using them to create letterforms. Each letterfrom ismade up of 2 or more ofthe bones that make up the ribcage that slot together in a simular way to that of the ribs.

Based on the theme of malnutrition, this font uses chicken bones to structure its letter forms. The chicken bones represent the cycle of malnutrition that continues today in the fast food industry – how we mistreat and abuse chickens that we then eat, consequently malnourishing ourselves in the process. The font is based on a stencil font, which chicken bones where placed on top of, photographed, drawn and translated onto Font Struct to create the final product. The font is not designed as body text but is designed to be used for means that need a more impacting, visually striking and eye catching font.  

For this Fontstruct project, I decided to look at the word malnourished. Looking at all aspects that surround the meaning of the word , the lack of proper nutrition caused by not having enough to eat or not consuming the right things for whatever reasons. I decided to look at the fashion industry, looking into what people put themselves through to become the “perfect” size and that the expectation for this image is growing. My font represents this by showing the main spotlight on the front letter which is tall and skinny followed by the reality displayed in the shadow which is a bigger more “healthy” letter , showing the two extremes in a whole typeface.