TREETOPS FONT
When I decided to go with the theme ‘Elegant’ for this project I knew that my font must be simplistic, I considered what elegance meant to me personally and came up with the following words, modesty, simplicity and nature. I wanted this font to reflect all of these aspects so I created the tall letters to mimic trees in a forest and simplified each letter to keep it clean, modern and modest.
A typeface first inspired by the theme word destruction which lead me to think of climate change and desforestation. After looking at small pieces of bark that had been broken off in the process of tree clearing I focused more on the textures created by the wood. I contstructed a 3D word from this idea by building plaster casts of bark. The shapes and patterns here created the base for the structure of these letters. I wanted each letter to be made up of small pieces, representing the broken bark; a side product of deforestation. Along with all the smaller patterns inside to show the many different textures that are on the wood.
Aloe is a font based on shadows and geometry. The idea is to create the illusion of depth within the font. The concept all stems from diligence, at first I thought about the characteristics a diligent person has and wanted to represent this in a font.
This font was created around the theme of unstable. It was developed from shapes and structures of scaffolding. I began looking at how each part of scaffolding is pivotal in creating a solid structure and if a part was to be removed it would become unstable and collapse. Each letter form is molded from different parts of a scaffolding frame, such as c-clips etc. The outcome was very engineered/mechanical and is probably best used as a display font for businesses.
This font was based upon the theme of starvation, deriving from the topic of malnourishment. I looked at waste and used/ empty rubbish, in particular food packaging, that I felt represented the fragility of starved beings. Looking at stretched and warped plastic, such as that of empty crisp packets, gave eerie imagery that looked unnatural and like bare skin stretched across bone. I looked creased and stretched materials to extract each letter and manipulate it through fontstruct.
I designed my font around the theme ‘Elegant’ studying the Crown Jewels that are owned by the British Royal Family. I focused on the structure within each jewel and particularly was interested in how the light catches on certain shards within the stones. My initial idea was to shade each of the sections using a different colour, however this proved difficult with the ‘Fontstruct’ software. Eventually instead of shading with different colours I shaded uses the small dots to create a stipple effect which I believe to still be just as effective.
Folded is typeface based on the idea of paper folding. The idea of the paper folding technique was inspired by my original theme of the life and mind of an introvert. The word introvert means a person who thinks 'inward', so therefore to start off with i played around with the idea of 'inward thinking' and came across the idea of folding paper as when folding paper things become distorted and changed and can also be seen as a inward action or to look inward when folding things in half for example. This later on led me to this typface.