Analogue Fizz

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by elenavs

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This typeface is based on the hand-painted names seen on the side of canal boats. The inconsistent, grainy texture of each letter is meant to represent the irregularities in using paint, for example the general wear and tear from the elements like chipped or peeling edges. This was my approach to the idea of “analogue” and a brief set to explore what that means. To me, in the context of the brief, analogue could be defined as possessing a nostalgic or "old school" quality- something replicated in an unauthentic manner in order to create a look-alike imitation of a time gone by. I also designed these letters to look like bubbles on the surface of water, hence the name 'Analogue Fizz'. I focused on the old method of transport in Bristol: boats.

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