Working with the theme 'destructive', I have investigated how eating unhealthy food can cause plaque build up and lead to tooth decay. The detail and shading on the letters represent the erosion of a tooth when it starts to decay. The font would be used for more decrative purposes but could also be used in add campaigns that warn the genral public of tooth decay. Due to the font being eroded its self it would reflect the information in the add and could even go as far as sublininally sending a message to the veiwer a warning that their teeth could end up looing like this font.
Published: 8th October, 2010
Last edited: 5th November, 2010
Created: 5th October, 2010
This is a font that i have designed and created as part of a project given in the first term of my first year doing Graphic Design at UWE. The initial theme for my project was "Decay" where I researched different types of rotting, erosion and decay of quality in every day objects. I then came to look at crumbling brick walls and developed my font from there. I've tried to show a lack in defined edges and emphasise a crumbled, smudgey typeface. I think it could be used as a relatively playful font,but could have strong impact if used for communicating the idea of decay or decompositon. This is a bold font, meant to be used big! Feel free to comment or discuss !