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The font Flomotion is the outcome to my first semester at UWE, studying Graphic Design. The task was to create a full typeface on the font building website, fontstruct.com. The final design had to relate to a chosen theme, my chosen theme for this project was Motion in which I pursued the subject of optical illusions. I liked the idea of trying to create a false sense of movement with a font, taking inspiration from existing optical illusions with the same effect. This then led me to look at the 'Op' art movement of the 1960's, in particular the extensive work of Bridget Riley. Her use of black and white line giving the illusion of depth had a big influence on my work and I think my final design reflects this.