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after researching into Herbert Bayer and Josef Alber's Sencil font as they expressed the need for simple sans serif fonts as he states, "expanding industrial world requires fast legible text for a fast moving lifestyle." Therefore this influenced me to make a more simple type face which would be easy to read from a distance and close up, at all different speeds. Therefore this would be a good font for many purposes such as road signs and billboards for advertising. Jock Kinneir and Margret Calvert have designed a very simple and easy font to read for varying speeds and distances as they made the font for many transport systems such as the Motorway.