RIPOUCHA is a modular-based display font inspired by the rice pounding chant (hò giã gạo)—a folk song genre originating from the Central region of Vietnam. 
By integrating the shape of the mortar into the negative space, the glyph set presents the symmetry and rhythm, similar to the call-and-response singing style as well as the chant's melody. 
In Vietnamese belief, rice is considered the jade from sky, a metaphor that reminds of the arduous rice production. To convey this aspect, the rice detail has been exaggerated and combined with winding stroke to create an ornamental detail found in most glyphs in the font.