This typeface was designed as a response to the shift towards Online and Digital Communications that communities practice in modern society. Since the emergence Internet, people has more frequently resulted to email, messaging and other online connections as a means of communicating with each other as supposed to speaking directly in person.

This has limited the power of communication and removed many organic aspects of conversation. I feel this is particularly prevalent today as a result of the Covid pandemic and as people continue to feel more isolated, we loose the important subtleties in the way we discuss and exchange.

The character’s design was based off fonts like CMC7, MICR E13-B, CRT Screen Typography, the works of Gerard Unger, Wim Crouwel and other pieces of design created for the exchange of digital information between machines.

Theo D'Cruz 2020