Made as part of the “Found type” project for UWE Bristol. Inspired by the word “Squishy” I explored ‘doughy’ avenues and decided to base a font around first donuts and then finally settled on jam. This font is inconsistent, no one letter is uniformed. It portrays a wet and fluid feel that could be seen in any cookbooks or type for children. I would imagine this font to be useful for a very small audience as it is very specific. It could be used beyond the jam idea and be useful in terms of science fiction as it looks ambiguous out of context of the materials. This is not the finished product and it will be worked on over the next few months.

Subtract is a minimalist typeface, reducing detail to the simplest legible form of each character, using a fluid mix of curved and linear forms for an aesthetic that is refined, uncluttered, precise and stylish.

Elegance in typeface design is usually associated with decorative, scriptive or serif fonts. Subtract takes away from the basic letterform rather than adding.

Inspired by a poster in one of the maps in Team Fortress 2. Serious. No joke

But I took it serious like how serious a rounded font should be treated.

I'll probably make a sans version. Wait for dat

people actualy like this?

My first advanced font, with composite curves!

A chill curvy font.

Recommendations are welcomed : )

A font based of FontStruct's logo.

You can also find an alternate lowercase A at Unicode point U+0430