541629
Published: 21st November, 2014
Last edited: 21st November, 2014
Created: 18th November, 2014
Starting from the word fluid I developed this font with the aim of incorporating several characteristics pertaining to the word itself. Each letter in the font flows from one to the next; a sense of motion continuing throughout. I looked at surface tension on liquids and tried to make the shape of the font reflect the constraints of this tension. I especially looked at wax turning from liquid to solid and the rigid shape it formed. It's quite simplistic so I would like to work more with it to see how I can include more texture that could link with the light reflections on the surface.
864367
Published: 12th October, 2008
Last edited: 15th June, 2009
Created: 9th October, 2008
Now you can smell great, even when you're designing! This typeface was inspired by Axe male grooming products, particularly Axe's line of shower gels. NOTE: This typeface may result in, but is not limited to, exceptional design projects and/or late nights.