This font is based of the theme 'gregarious'. For this I looked into coral reefs and sea anemone, then developed ideas through print making with acrylic paint and sponges. The type face is inspired by the flowing nature of the sea anemone and how some sea creatures/ plants grow upwards towards the sun. Eventually the type began to look more like flames/ smoke than a plant, which I decided to focus on instead. This shows how a project can completely change from the initial idea and just how it is important to always develop further taking into account others opinions and thoughts.
The theme for this typeface is the word 'Filthy'. The letterform's structures are based on dust and the way it separates when a finger is dragged through it. Dust collects on objects that have been untouched for periods of time, often through neglect. The use of negative space and lack of border draws attention to the dot-work dust that forms around the accents of the letters. As a finger cleans dust, larger piles form where there is a change in direction. This helps identify the individual characters whilst keeping a minimalistic approach. This font can be used for headings and posters, or shop designs and logos. I have always felt this font would go well on a burger shack to help give a rustic or edgy look.