This typeface was designed from using the word 'Squishy' as a starting point. Which i then went on to pinpointing it down to fat in particular looking at animal fat. I feel this font can be used in a large poster or sign, advertising or for promoting against animal cruelty.
This is a clonedo-oh is a display typeface inspired by the word 'squishy'.
I looked at squishing and the movement of squishing something hard and soft and the different forms it would take; I became interested in how an object changes form when squished but how it retains sections of the previous form too but slightly distorted.
I was also interested in the different ways of squishing something and how that changed the outcome.
The typeface is focused on shapes made when I created letters from squashing dough together.
This is a cloneHeavily influenced by the display work of Wim Crouwel, but this face is designed to work at small sizes, and even possibly as a quirky body font.
Created for a cd cover: red dragon pie
If you wish to use this font, please contact me to find out how to donate to the charity APAESIC for whose benefit it was created.