My ‘white bear’ font is based on my set brief: ‘protection.’ The font style proposes the idea of an atypical font, creating a distorted and experimental look, differing from the ‘norm’. The inspiration for my font is based on the black mirror episode ‘bandersnatch’ where the white bear logo is shown, which presents the idea of gaming, glitching and an overall digital ambience in visual text, leading to my outcome of the square pixel font.